Food choices in a restaurant are never completely rational, but emerge from the interaction between environmental stimuli, emotional factors, and social dynamics. Numerous studies demonstrate how context significantly influences consumers' eating behavior (Ngah et al., 2022). Foto 1 - Immagine Ristorante [Fonte: TheFork] Spatial design is the first key element: modern and minimalist environments evoke exclusivity and refinement, directing customers toward dishes perceived as

The case of the US food pyramid: when graphics confuse more than they clarify The United States, under President Trump, has updated the Dietary Guidelines for Americans 2025–2030 , with the aim of promoting a more "real" and less processed diet. But more than specific recommendations on proteins, grains, or sugars, what really emerges is an often overlooked message: knowing how to eat is just as important as knowing why . The cornerstones of the new US nutritional guideline

A choice of heart, commitment and respect Working in the restaurant business isn't just a job: it's a calling. It's choosing every day to...